MANAGEMENT TRAINING

" SERVICES MARKETING & MANAGEMENT "

Module 1 : Understanding Consumer Behaviour

Module 2 : Foundations of Services Marketing Part I

Module 3 : Services Marketing Marketing Part II

Module 4 : The Seven P's Of Services Marketing

Module 5 : Case Studies

Module 6 : Services Marketing in various Service Sectors

Module 7 : Service Operations Management

Module 8 : Total Quality Management in Service Sector

Module 9 : Measuring Customer Satisfaction

Module 10 : Service Failures & Recovery Strategy

Module 11 : Positioning Services in the Global Markets

Module 12 : Balanced Service Scorecard

Module 13 : Managing Services with IT ( ITIL )

 

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