MANAGING BUSINESS GROWTH USING INTERNET

 
   

 

 
 
 
   
   
   
 

 

 
 
       
 
 
   
   
   

MANAGING BUSINESS GROWTH USING INTERNET “what do I need to do”

 

 
   

If you are struggling to keep up with the rapidly evolving world of digital marketing and how to use it effectively as part of your marketing and sales strategy... this Training Course will cover all key channels, platforms, techniques and strategies and is your fast track, comprehensive, relevant and cost effective route to becoming a confident, knowledgeable manager with the skills to implement Internet, Social Media and Mobile marketing (e-marketing) effectively for your business growth and development in the short, medium and long-term.

This training course is about Internet Trends , Your Online Web Strategy, Tactics, Launching or Working on your Web Site, Marketing your Web Site, Internet Marketing Campaigns, Social Media Networking & Marketing. 

This course tells you what either your web designer does not know or will never reveal to you for the sake of making money from you. 

Remember, As a Business Owner or a Responsible Marketing Head, you need to take your company's Online Strategy head – on.

This is an intensive course covering trends, new technologies with videos, case studies & participants study material for ready reference. You will work on your Business Growth Strategies using Internet during the course.

This Digital Marketing course is for people who have a need to understand how to develop, plan and implement social media marketing campaigns for their business. You will learn how to evaluate the various social media tools available and understand which ones are the most suited to your particular business. At the end of the course, you will be able to create and implement a social media strategy for your own business.

 
 
 
   
   
   

Who Should Attend?

 

 
   

Entrepreneurs ( SME ), VPs, Directors, Heads, Senior Managers, and Independent

Professionals in charge of growing their business online…

 
 
 
   
   
   

WEB MARKETING SKILLS

 
   

 

 
      WEB MARKETING IS YOUR ONLINE PRESENCE

      WEB MARKETING IS SEARCH ENGINE MARKETING

      WEB MARKETING IS ONLINE ADVERTISING

      WEB MARKETING IS E – MAIL MARKETING

      WEB MARKETING IS BLOG MARKETING

      WEB MARKETING IS SOCIAL MEDIA MARKETING

      WEB MARKETING IS ONLINE PUBLIC RELATIONS

      WEB MARKETING IS MOBILE MARKETING

 
 
   
   
   

WORKSHOP CONTENTS – 5 DAYS

 
   
PART I – INTERNET BUSINESS ENVIRONMENT
 
   

  • What is digital Life & Internet Marketing

  • Internet - Past & Future

  • From Web 1.0 to Web 2.0 to Web 3.0

  • What is happening on the WEB

  • Importance of Your Internet ( Online ) presence

  • Digital Brands | Examples of Asia’s top digital Brands

  • Digital brand Building

  • Digital Growth Trends, Challenges & Transformation

  • Defining E Marketing

 
 
 
   
   
   
   

PART II – GETTING THE BASICS OF DIGITAL MARKETING

 

  • The Evolution of Going digital

  • Thinking Digital Marketing Strategy

  • Building Effective Website – Start to Finish

  • Optimize your web site for search engines

  • Website Intelligence ( Web Analytics )

  • Social Media & Online Consumer Engagement

  • Online PR & Reputation Management

  • Affiliate Marketing & Partnerships
 
 
   
   
   

PART III – ONLINE MARKETING METHODS

 

  • PPC advertising

  • Search Engine Optimization ( SEO )

  • How to generate Web Site Traffic

  • Google Adwords

  • Yahoo search Marketing

  • Microsoft AdCenter

  • Identifying & Combating Fraud

  • Increase Profits with Google AdSense

  • Increase Sales with Affiliate Marketing

  • Other Hints & Tips

 
 
 
   
   
   

PART IV – SOCIAL MEDIA AWARENESS

 
  • Online & Face to Face Networking

  • The New Ways of Communicating

  • Your Social Media Success Plan

  • The tools & Networks of the New Web

  • The Online Brand, Brand Impact & Brand Success

  • Connections & Reputation

  • Relationship & Engagement | Communities & Influencers

  • Social Media from the Inside Out

  • How Social Media Fits into Your Online Marketing


 
 
 
   
   
   

PART V – SOCIAL MEDIA MARKETING ( SMM )

 
  • Plotting Your Social Media Strategy

  • Cyber social Tools

  • Blogs, Podcasts & Vlogs

  • SMM on Twitter, Applications, Metrics

  • Social Media Marketing on Facebook, Ads & Metrics

  • Social Media Marketing on LinkedIn & Metrics

  • Other Social Media Marketing ( SMM ) Sites

  • Measuring Your Results

  • Social Media Policies & Best Practices

 
 
 
   
   
   

Would like to Start A Social Media Strategy for your Company

FOR TRAINING & CONSULTING

CONTACT US TODAY

mail@institute-of-management-courses.com

SANJEEV GOEL

TRAINER & CONSULTANT

INTERNET | SOCIAL MEDIA | DIGITAL MARKETING

 

 
 
 
   
   
 

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